Nembharat To Launch In India, Challenge Uber And Ola With Zero Driver Commissions

New Delhi : India’s competitive mobility market is soon to witness a new ride-booking platform. After Bharat Taxi, Nembharat is preparing for launch with a business model that promises to eliminate driver commissions and surge pricing for passengers. World Economic Mobility Limited (WEML) has announced that it will roll out the Nembharat service in India, though it has not yet offered a concrete launch date.

WEML says it will not charge drivers any commission or subscription fees, which is to say that drivers who are onboarded by Nembharat can potentially retain their full earnings from each ride. For riders, WEML is guaranteeing reasonable fares without surge pricing through a prepaid and cashless system. Through Nembharat, WEML aims to reshape the country’s mobility sector which, in its own words, is currently marred by driver strikes over low earnings and passenger complaints regarding safety and unpredictable fares.

A couple of concrete details that it is sharing at this point in time though is that Nembharat will integrate various transport modes including cabs and auto-rickshaws and that its system aligns with the Central Consumer Protection Authority (CCPA) guidelines to “balance workforce standards with consumer protection.” Safety protocols such as potential tie-ups with law and local police authorities haven’t been explicitly confirmed as well.

It is worth pointing out that the Nembharat announcement is coming hot on the heels of Bharat Taxi launch in the country. Even though it might seem like the two have somewhat similar ambitions, the two are starkly different in terms of business model. Bharat Taxi is a cooperative service backed by some of the same people who are behind Amul. It is not owned by any public or private company, and it is backed by the government, more specifically the Ministry of Cooperation.

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