Two weeks after Imtiaz Ali’s film Main Vaapas Aaunga released in theatres, an unusual comeback story has been scripted at the box office. Thanks to positive reviews and strong word-of-mouth publicity, the film has registered a box office trend that’s hard to come by in today’s unpredictable theatrical market.
While Ali’s film featuring Naseeruddin Shah, Diljit Dosanjh, Vedang Raina and Sharvari earned Rs 5.50 crore in its opening weekend, business has been growing steadily since release. A film’s fate at the box office is typically decided by its first-weekend earnings, and Main Vaapas Aaunga’s opening numbers were considered slow. However, word of mouth kicked in, and the film witnessed a turnaround on its first Monday a day when films usually risk crashing further.
Main Vaapas Aaunga’s Comeback At The Ticket Window
The tide turned within the first week itself. Amplified by favourable reviews and strong social media buzz, the film recorded a surprising rise in footfalls. According to industry tracker Sacnilk, its week-one collection came in at around Rs 12.25 crore.
With trending picking up through the week and reviews pouring in from all quarters, Main Vaapas Aaunga was set up for a strong second weekend. Exhibitors went into overdrive, adding more shows — some starting as early as 6:30 AM. In a rare feat, the film managed to script a smashing comeback, earning nearly as much as its entire first week in just three days.
The second weekend began with Rs 1.90 crore net on Friday, taking a temporary hit due to a bigger commercial challenger releasing the same day Cocktail 2, led by Shahid Kapoor, Kriti Sanon and Rashmika Mandanna. The film picked up pace again on Saturday and Sunday, recording its best individual days yet Rs 4.35 crore on Saturday and Rs 5.75 crore on Sunday, taking the second-weekend total to an estimated Rs 12 crore. That’s a jump of over 100 per cent from its opening weekend, and almost matches the entire total it had accumulated across its first week.
The film’s total earnings after 10 days now stand at Rs 24.25 crore. With Main Vaapas Aaunga trending heavily on social media, trade observers are hoping the momentum continues.
About Main Vaapas Aaunga
Set across two timelines the present day and the Partition era Main Vaapas Aaunga is a story of love, belonging and homecoming. The film features Naseeruddin Shah, Diljit Dosanjh, Sharvari, Vedang Raina, Rajat Kapoor, Banita Sandhu and Sanjay Suri in key roles. Shah plays a 95-year-old dementia patient who yearns to travel to Sargodha, Pakistan, to complete unfinished business. The film then moves into flashback to narrate the love story of Keenu and Jiya, an interfaith couple separated by Partition.
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