Mumbai: As Bharat Bhagya Vidhata continues to generate buzz ahead of its release, Kangana Ranaut has been drawing almost as much attention for her wardrobe as for the film itself. Instead of opting for contemporary designer ensembles, the actor politician has used the film’s promotional tour to spotlight India’s diverse handloom traditions, appearing in a series of carefully chosen sarees from different states. Each look not only reflected regional craftmanship but also showcased the intricate artistry and cultural legacy woven into these textiles.
The most striking appearence came at a special screening of the film in Delhi, where Ranaut embraced Maharashtrian heritage in a deep royal purple Paithani saree. The rich silk drape featured a contrasting golden zari border and an elaborately women pallu adorned with traditional peacock motifs. She paired the saree with a matching blouse and traditional gold jewellery, including layered necklaces, bangles and statement earrings. A neatly tied ban decorated with fresh flowers completed the look, lending it a distinctly Marathi aesthetic that resonated with her character in the film.
During another promotional event, Ranaut paid tribute to Odisha’s weaving traditions in a rust red and earthy maroon Kotpad saree. Known for its natural vegetable dyes, the handwoven drape featured tribal inspired geometric patterns and subtle motifs woven into the fabric. Keeping the focus on the textile, she styled it with minimal jewellery and soft makeup, allowing the saree’s understated elegance and artisanal character to take centre stage.
In Jodhpur, the actress turned heads in a classic white and crimson red Patan Patola saree from Gujarat. The saree showcased the centuries old double ikat weaving technique for which Patola textiles are renowned. Intricate geometric and floral patterns spread across the drape, while the vibrant red border created a striking contrast against the ivory white base. Kangana styled the saree in the traditional Gujarati drape, pairing it with heritage jewellery and embroidered juttis, creating a look that blended regal sophistication with cultural authenticity.
The promotional journey began with a grand handloom statement at the film’s trailer launch. Ranaut chose a cream gold Kanjeevaram silk saree accented with rich gold zari work and delicate traditional motifs. The luxurious silk fabric reflected light beautifully, while the ornate border added a touch of timeless grandeur. She complemented the ensemble with temple jewellery, a sleek bun and understated makeup, reinforcing her preference for classic Indian silhouettes over fleeting fashion trends.
Among her more contemporary promotional looks was a soft ivory saree adorned with black polka dots and floral detailing. Styled with a high ponytail and pearl accessories, the ensemble balanced vintage charm with modern styling. Though less rooted in a specific regional craft tradition, the look stood out for its effortless elegance and retro appeal.
Fashion commentators have noted that Ranaut’s promotional wardrobe appears deliberately curated to represent India’s textile diversity. From the jewel toned richness of Maharashtra’s Paithani and the earthy textures of Odisha’s Kotpad to Gujarat’s vibrant Patan Patola and Tamil Nadu’s opulent Kanjeevaram silk, each saree has highlighted a different chapter of India’s handloom story.
The result has been a promotional campaign that extends beyond cinema. Every appearance has doubled as a celebration of Indian craftsmanship, drawing attention to the artisans and weaving communities that continue to preserve these traditions. As Bharat Bhagya Vidhata travels across the country, Kangana Ranaut’s saree choices have transformed the promotional trail into a vibrant showcase of India’s living textile heritage.
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