Streaming War Heats Up on May 22
In a bold and unusual move, two major OTT giants Netflix and JioHotstar have simultaneously released the much-awaited Raw & Undekha version of the blockbuster film Dhurandhar on May 22, 2026. The overlapping release has triggered a fierce battle for subscribers in the highly competitive Indian streaming space.
The ‘Raw & Undekha’ cut of Dhurandhar includes extended scenes, uncensored violence, and additional footage that was not shown in the theatrical version. Directed by Aditya Dhar, the high-octane spy thriller stars Ranveer Singh in a powerful lead role, supported by Akshaye Khanna, Sanjay Dutt, and others. The extended version is being promoted as more intense, gritty, and closer to the director’s original vision.
Aggressive Promotion by Both Platforms
Both platforms have launched heavy marketing campaigns. Netflix has called it the Unfiltered & Deadly Cut, while JioHotstar is promoting it as the True & Raw Experience. The same-day release strategy is rare in the industry and has left audiences confused about which platform to choose, while also creating massive buzz across social media.
Why This Matterz
This move highlights the escalating rivalry between Netflix and Reliance’s JioHotstar (formerly Disney+ Hotstar) to dominate the Indian OTT market. Industry analysts believe such aggressive tactics could become common as platforms fight for exclusive content rights and viewer attention.
Fans who loved the theatrical release of Dhurandhar are now rushing to watch the extended cut. Many are planning to stream on both platforms to compare the differences. With Dhurandhar: The Revenge (Part 2) already in the works, this release is being seen as a strategic play to keep the franchise alive in digital minds.
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As of now, both platforms are witnessing a significant spike in viewership. Whether this dual release benefits or harms long-term business remains to be seen, but one thing is certain Dhurandhar continues to dominate entertainment conversations even months after hitting theatres.
