Bollywood actor Abhishek Bachchan has approached the Delhi High Court to safeguard his personality rights, filing a petition to curb the unauthorized use of his name, image, and likeness. The move comes just a day after his wife, Aishwarya Rai Bachchan, pursued a similar legal action to protect her public persona. Bachchan’s plea, heard by Justice Tejas Karia, targets websites and platforms exploiting his identity, including the creation of fake videos and sexually explicit AI-generated content.
Represented by advocates Pravin Anand, Ameet Naik, Madhu Gadodia, and Dhruv Anand, Bachchan specifically named Bollywood Tee Shop, a website selling T-shirts featuring Bollywood celebrities, as a defendant. His legal team argued that the site uses his image without consent, potentially misleading the public and enabling fraudulent schemes. The petition seeks court orders to block these websites, remove infringing online content via platforms like Google and YouTube, and issue “John Doe” injunctions against unidentified parties engaging in similar violations.
Justice Karia indicated that the court might issue takedown orders for specific URLs, emphasizing the need for precise identification of offending content. The case, set for further hearings on January 15, 2026, mirrors a growing trend among Bollywood stars addressing digital misuse. Aishwarya Rai’s plea, filed on September 9, 2025, highlighted similar concerns about unauthorized merchandise and AI-manipulated images, with the court signaling intent to issue protective injunctions.
The Bachchans’ legal actions follow precedents set by actors like Amitabh Bachchan, Anil Kapoor, and Jackie Shroff, who secured court protections against similar violations. Advocate Pravin Anand noted to NDTV that such orders are critical in combating the misuse of celebrity attributes through AI and digital tools, reflecting the increasing need to protect public figures’ identities in the digital age.
Abhishek Bachchan Follows Aishwarya Rai in Seeking Legal Protection for Public Image
