Mumbai : Parle Industries shares continued their upward run on Thursday, hitting the 5 percent upper circuit once again as the viral “Melodi” trend kept investor interest alive. The rally picked up pace after Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Minister Giorgia Meloni during his recent visit, a moment that quickly went viral across social media.
The internet was flooded with memes and posts linking “Melodi” — a popular nickname created online using Modi and Meloni’s names — with the iconic Melody candy. As the trend gained traction, retail investors rushed toward Parle Industries shares, pushing the stock sharply higher and increasing trading activity.
However, there is an important detail many investors may be missing. Parle Industries is not connected to Melody toffees or Parle Products, the company that actually manufactures the candy. Parle Industries is a separate listed company involved in businesses such as infrastructure, paper trading, recycling, and real estate. Parle Products, known for brands like Melody, Parle-G and Monaco, is an unlisted private company.
Market experts say the sudden jump in the stock reflects how strongly social media trends can influence investor sentiment, especially in penny and small-cap stocks. While the buzz has helped the stock attract attention in the short term, analysts believe long-term performance will still depend on the company’s financial strength and business growth rather than viral trends alone.
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