New Delhi : Delhi High Court has restrained Baba Ramdev’s Patanjali Ayurved from running any misleading advertisements targeting Dabur Chyawanprash. The order was passed by Justice Mini Pushkarna on a petition filed by Dabur alleging that Patanjali was running disparaging advertisements about one of its widely popular products. Patanjali claimed that it was the only firm that manufactured Chyawanprash as per Ayurvedic scriptures and classical texts, implying that other brands like Dabur lack authentic knowledge.
The advertisement states: Jinko Ayurved aur Vedo ka gyaan nahi, Charak, Sushrut, Dhanwantari aur Chyawanrishi ke parampara mei original Chyawanprash kaise bana payenge ? Dabur approached the Delhi High Court seeking an immediate stay to these advertisements and sought Rs 2 crore as damages for the harm caused to the reputation of the brand. Dabur, in its plea, said the advertisement falsely claimed that Patanjali’s Chyawanprash was the only genuine product. Furthermore, Dabur objected to specific references in advertisements by Patanjali calling a 40-herb Chyawanprash ordinary.
In its petition, Dabur also argued that such advertisements misleads consumers and undermines confidence in the products governed by strict regulatory standards. The petitioner had also raised concerns over Patanjali’s commercial claim that only those with Ayurvedic and Vedic knowledge can make the original Chyawanprash, implying Dabur’s product was inferior.
Dabur informed the court that despite the summons, Patanjali Ayurved aired 6,182 advertisements over the previous weeks. Dabur alleged these ads falsely promoted Patanjali’s product as being made with over 51 herbs, while it actually used only 47. Dabur argued this amounted to spreading misinformation among consumers.
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