Content Creator Earns 21,000 For 2 Min Maggie ,A Video Goes Viral

In a fun and eye-opening experiment, content creator Badal Thakur took to the hills to test just how lucrative selling India’s favourite instant noodles can be in the mountains. His viral video, titled Selling Maggi in Mountains for a Day, has amassed nearly 4 million views, captivating audiences with the sheer demand for hot Maggi amid chilly mountain air.

Thakur set up a simple roadside stall using just a table and an LPG cylinder at a bustling tourist spot (reportedly in areas like Manali). With minimal setup, he offered regular Maggi at Rs 70 per plate and a premium cheese Maggi at Rs 100. What started as a quick experiment turned into a non-stop rush — tourists flocked to the stall, hungry after hikes, drives, or simply craving comfort food in the cold.
In just a day, he sold an estimated 300 to 350 plates, raking in around Rs 21,000 in gross revenue. The video captures the excitement: hands freezing in the crisp weather, endless queues, and steaming plates being served one after another. Thakur highlighted how business picked up instantly, with no breaks in customer flow during peak hours.

This stunt perfectly showcases why Maggi has become synonymous with mountain travel in India. A hot bowl of noodles provides instant warmth and nostalgia for travellers, often at a premium price compared to city rates. Social media users were stunned, with many joking about quitting their jobs. Comments flooded in like: Job chod dun fir? (Should I quit my job?), Time to shift to the mountains and open a Maggi stall, and calculations dreaming of Rs 6 lakh+ monthly earnings.

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However, netizens also pointed out realities — the Rs 21,000 is gross income, not profit. Expenses like Maggi packets (around Rs 15 each), gas, disposable plates, ingredients, and transport would reduce the actual take-home. Some estimated net profit closer to Rs 8,000 after costs.

Thakur’s video not only entertains but reminds us of the simple joys and surprising business potential in India’s hill stations. Maggi in the mountains isn’t just food — it’s an experience that’s here to stay!