Rohit Shetty’s Bold Choice: Theatrical Release Over Lucrative OTT Deal for Sooryavanshi

Filmmaker Rohit Shetty revealed he turned down a substantial offer from Netflix for his 2021 action blockbuster Sooryavanshi, opting instead for a theatrical release.Shetty disclosed that the streaming giant’s deal could have netted him triple the financial returns compared to the box office earnings. However, his commitment to the cinema experience and the film industry’s recovery post-pandemic drove his decision.

Sooryavanshi, starring Akshay Kumar and Katrina Kaif, was a pivotal release during a challenging time for Indian theaters. With cinemas shuttered for nearly two years due to Covid-19 restrictions, the industry faced unprecedented losses. Shetty, a staunch advocate for theatrical releases, chose to prioritize the big-screen experience over immediate financial gain. “It wasn’t just about the money,” he told . “Theaters needed a boost, and we believed in the film’s potential to bring audiences back.”

The decision paid off, as Sooryavanshi became a box office success, grossing over ₹294 crore worldwide against a ₹150 crore budget, according to industry estimates. The film’s release in November 2021 marked a turning point, signaling a revival for Bollywood theaters. Shetty’s gamble underscored his belief in the enduring appeal of cinema, even as OTT platforms gained prominence during the pandemic.

Shetty’s remarks highlight the delicate balance filmmakers navigate between artistic vision and commercial pressures. By choosing theaters over Netflix’s lucrative offer, he not only secured a win for Sooryavanshi but also contributed to the broader resurgence of India’s cinema industry.