Aamir Khan Blames Bollywood’s Woes on Flawed Business Model

Bollywood icon Aamir Khan has attributed the Hindi film industry’s struggles to a defective business model rather than a decline in the quality of its films. The actor-producer emphasized that the industry’s economic framework is misaligned with current market realities, impacting its ability to thrive.

Khan, known for hits like Dangal and 3 Idiots, argued that Bollywood’s reliance on outdated financial strategies has hindered its growth. He pointed out that escalating production costs, coupled with inconsistent revenue streams, have created an unsustainable environment for filmmakers. “The business side needs a complete overhaul,” Khan stated, urging stakeholders to rethink distribution and marketing approaches to better connect with audiences.

The actor dismissed claims that poor storytelling is the primary culprit behind Bollywood’s challenges. He maintained that the industry continues to produce compelling content but struggles to monetize it effectively due to structural flaws. Khan’s comments come amid ongoing debates about declining theater attendance and the rise of streaming platforms, which have reshaped audience consumption habits.

Industry insiders have echoed Khan’s concerns, noting that Bollywood must adapt to global trends to remain competitive. The remarks highlight the need for a strategic shift to ensure the long-term viability of Hindi cinema.